- Client-side professional with B2B/B2C marketing expertise focusing on highly technical products while providing a seamless omnichannel experience.
- Proven product management expertise and ability to provide long-term sales success by leveraging all available channels to increase user acquisition and engagement.
- 5+ years of in-depth SEM/SEO strategy and experience with current Analytics and AdWord certifications from Google partners.
Develop and implement digital strategies focused on medical device user adoption and engagement. Collaborate and manage HCP marketing campaigns and promotions. Provide and facilitate CRM marketing automation strategy. Integrated measurement and reporting of ROI and other key digital metrics for cross-platform initiatives to ensure successful campaign execution and consumer experience.
Provided direct marketing support in retail (B2C) and hospitality (B2B) food service industry by developing marketing and content strategies to reinforce brand message. Created content for print and digital campaigns and monitor reporting through various metrics to measure success. Collaborated with sales team to develop specialized, ad-hoc direct marketing communications. Developed segmentation strategies based on determined criteria. Assisted in e-commerce web design, development, and deployment.
Develop and monitor marketing activities to reinforce rooflite® brand message via print media and digital channels in a national and international platform. Includes asset management for channel distribution in the form of blogs, social media, email campaigns, websites and PPC advertising. Measure performance through various analytics. Manage user experience of company website and intranet for English and Spanish partners and customers.
Developed and maintained print production relationships with national advertising agencies and producers of consumer goods. Assisted with establishment of environmentally-friendly product line including agribased, biodegradable, degradable, and recyclable substrates. Specialized in stored value card production management.
Lead development and market implementation of point of sale-activated (POSA) card programs. Provided in-depth product analysis for strategy and positioning while maintaining compliance to regulatory and channel partner requirements. Monitored usage and inventory while serving as catalyst for ordering, re-ordering, and destruction of obsolete materials.
Managed new product development marketing, design and production strategies for point of sale-activated card programs. Served as liaison to service providers to ensure full compliance within retail channels. Nurtured vendor relations while organizing internal operations group to guarantee accurate and timely delivery of materials. Managed all tradeshow and monthly sales training initiatives while maintaining annual budget and goals.
Over 15 years of professional marketing experience across a wide range of industries. From business to business marketing for small firms in the Northeast Corridor to leading a team of professionals in consumer marketing for a large fortune 500 company, I have the skill, knowledge and abilities required to get the job done. Over the years, I have become savvy in branding and identity, integrated marketing campaigns and digital optimization. My passion is working with all sized businesses and their integrated marketing efforts throughout the Northeast. I am also a proud father, professional photographer, and have an extensive background in graphic design and print production.
Strategic Integrated Marketer
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Available for short term and long term projects throughout the Northeast Corridor (DC, MD, DE, PA, NJ, NY, CT).
Willing to work off-site or on location based on project needs.
Let's discuss what works for your project or organization!
Email Me or call (302) 256-7689